AIDA Model

AIDA is the original sales training acronym, dating back as early as 1898, and describes a common list of events that a sales person can follow when selling a product or service. The AIDA model is attributed to American advertising and sales pioneer E. St. Elmo Lewis.

If you are plying your trade in sales, advertising, marketing and/or are communicating directly with potential customers and you can only learn one sales or selling model; remember AIDA.

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