The Importance of Sales Training

A salesperson is the human contact that most potential customers come into contact with. The sum total of customer experience depends a lot on the quality of contact customers have with salespeople. On the other hand salespeople are not always …

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Consultative Selling

[Consultative selling is] Selling the way your customers want to buy... Not the way you like to sell! -Richard Grehalva (Author of the book Unleashing the Power of Consultative

AIDA Model

AIDA is the original sales training acronym, dating back as early as 1898, and describes a common list of events that a sales person can follow when selling

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